Experience major impact protection with Max Air cushioning. Nike Air Max shoes for men, women, boys and girls feature less midsole material and larger-volume airbags than shoes featuring traditional Nike Air for more impact protection. Check out classics like the Nike Air Max 90 and Nike Air Max 95, or try the Nike Air Max 2015 for a more flexible ride.
Nike - a name that stands for a global brand with worldwide success. The American sports giant was founded in 1964 and officially became Nike in 1978, taking its name from the Greek goddess of victory. Though the brand's beginnings lie in the sports sector, Nike now provides not only specialised sportswear and equipment but also casual clothing and shoe ranges to its customers, making it a real lifestyle brand! The brand's first ever big success was a pioneering track shoe, a lightweight design that paved the way for Nike's success in the sports sector. This initial success was followed up by innovative design campaigns and lucrative sponsorship deals, pinpointing Nike as a main player in the field of world sports. The brand's 'swoosh logo' has become instantly recognisable all over the globe, with connotations not only to sport but to youth and urban culture. The company's sub-brands Action Sports and Sportswear are indicative of this, their street, surf and skate inspired designs full of attitude combined with a sporty edge.